Serena Williams Becomes Board Advisor for $4.3 Billion Blockchain Football Game


Tennis legend Serena Williams has joined blockchain-based fantasy football game Sorare, as a board advisor. Not only is her venture capital firm Serena Ventures involved, but reports indicate that she has also made a personal investment in the company.

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The Paris-based fantasy football company brought in $680 million in cash at a valuation of $4.3 billion. This is the fifth largest funding round ever in the crypto industry.

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CEO Nicholas Julia talked to Forbes about his excitement about working with the tennis star. He said, “When you have the ambition to create the greatest entertainment group in the world of sports and you have the opportunity to partner with one of the greatest athletes in history, you want that perspective.

Metropolitan Museum of Art Costume Institute Gala – Met Gala – In America: A Lexicon of Fashion – Arrivals – New York, U.S. – September 13, 2021. Tennis player Serena Williams. REUTERS/Mario Anzuoni

Currently, Sorare has IP licensing deals with over 200 men’s football clubs and leagues – LaLiga, Bundesliga, J League, MLS and Juventus, to name a few.

Serena Williams says her husband introduced her to the business

Serena mentioned that it was actually her husband, Reddit founder Alexis Ohanian, who introduced her to the company. In February 2021, his venture capital firm, Serena Ventures, invested in Sorare as part of its $50 million Series A.

The 23-time Grand Slam champion said she finds Sorare different. “Sorare does more than just collectibles. They offer meaningful interactions between users and their favorite teams or players, which I thought was different. »

“When you think of web3 and you think of crypto: this will be the biggest space for the next few years in terms of growth,” she added.

Serena Ventures was a secret for a long time

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Serena Williams founded her venture capital firm Serena Ventures in 2014. However, she announced it publicly five years later via an Instagram post.

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Over the years, the company has only grown. Currently, he has a portfolio market capitalization of $33 billion and his latest investment was just one of many. What do you think of this news?

WATCH THIS STORY: Serena Williams and daughter Olympia have a Star Wars-inspired battle

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