PRNEWS Doubles Education A-List, Sees Rise in Analysis, Strategy, Writing, DEI

Now in its 3rd year, the PRNEWS Education A-list has doubled in size, totaling 50 public and private institutions. The 2023 list includes schools training future PR professionals and marketers and enhancing the knowledge of practitioners already in the field.

Schools, colleges, and universities have listed awarding certificates, bachelor’s degrees, master’s degrees, and doctorates. Additionally, many offer classes in person, asynchronously, and online.

Almost all internships or other experiential learning opportunities, whether in social media labs or student-staffed public relations and consulting firms. Several offer study abroad programs, some with internship opportunities.

Additionally, the fact that so many programs emphasize data-driven decision-making, research methods, and analysis is encouraging. It’s clear that I went into PR to avoid working with numbers has lost confidence in the establishments on the 2023 list.

The number of institutions revising lesson plans and curricula, as well as adding elective courses is also refreshing. Offerings in healthcare communications, crisis public relations, digital analytics, strategic communications, technology certification, and sports and fashion public relations were noted.

In addition to this, we detect an increase in joint programs with business schools, a renewed emphasis on writing, DEI content and strategic thinking.

Given the focus on communication, it’s no coincidence that public relations is among the most popular majors at the 255 U.S. colleges and universities that offer it. Indeed, institutions awarded some 21,000 undergraduate degrees in public relations last year.

Our goal is that aspiring public relations professionals and those seeking additional training will find this list valuable.

The schools are listed in alphabetical order.

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