“This project recognizes the importance of digital transformation, which has become even more important in the context of post-pandemic recovery,” Mr Cocker said.
The Pacific Tourism Organization (SPTO) is pleased to announce that it will work with Miles Partnership to develop the Pacific Benchmarking Program and to design a Digital Skills and Technology Needs Assessment and modules e-learning for SPTO member countries.
As part of the New Zealand Government-funded Pacific Digital Tourism Transformation Project (Phase 2), these activities are linked to the Capabilities and Connections pillar of SPTO’s Digital Strategy, which aims to develop digital activities and programs of the region.
In acknowledging Miles Partnership’s nomination for both activities, SPTO CEO Christopher Cocker said these activities will drive and expand the digital capabilities of SPTO and its members, in line with its digital strategy.
“Building digital skills, knowledge and experience through these activities is a critical part of Phase 2 and the overall implementation of our digital strategy. This project recognizes the importance of digital transformation, which has become even more important in the context of post-pandemic recovery,” said Mr. Cocker.
He added that developing digital metrics and metrics to measure marketing ROI and using these metrics to develop a benchmarking platform will enable SPTOs and NTOs to assess marketing performance. digital compared to other destinations, which is essential for the Pacific to remain competitive. in the world market.
Source: SPTO Media
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