GrowGen and Harvest 360 Design Accelerator Program for Social Equity and Micro-licensing in New Jersey


GrowGeneration Corp. (NASDAQ: GRWG) announced on Wednesday that it Partners with Harvest 360 Technologies, LLC to Create Accelerator Program for Social Equity and Micro-licensing and that he has hired Becky Gebhardt as senior vice president of marketing and e-commerce.

What happened

The Denver, Colorado-based hydroponics chain revealed that the two companies will work to develop a national program to support individuals with education and training acquire the necessary skills to access the state authorization process and the types of support needed to be successful in this emerging industry.

The program will start in New Jersey, with a GrowGen commitment, up to $ 500,000, to provide full scholarships to 25 grow teams who will establish micro-cultivation licenses in the New Jersey adult cannabis market.

“This industry is growing exponentially. Markets like Oklahoma and Michigan prove that serving small shoots and domestic shoots isn’t just good business, it’s good practice.” Michel Salaman The president and co-founder of GrowGen said: “This program with H360 gives us a direct method to influence the ability of new companies to grow their businesses”

Why is this important

GrowGen further noted that even though veterans, minorities, women and those

disproportionately affected by the war on drugs are still encouraged to enter new markets like New Jersey and New York, they are often not equipped with the necessary tools to do it successfully.

“Social equity and micro-culture licenses are very closely linked” Todd Scattini, Global CEO of Harvest 360 said in a statement, “I saw for myself in Missouri, how the Micro Grow program has helped veterans change their lives by helping treat chronic pain, PTSD and benefit of the therapeutic benefits of growing cannabis. plant”.

New first vice-president

GrowGen also confirmed on Wednesday the appointment of Becky Gebhardt as senior vice president, marketing and e-commerce. Gebhardt a over 20 years of experience in the global consumer goods industry.

Before joining Grow Generation, she was the gPopSockets Global CMO, a privately-held Colorado company specializing in handles, brackets and wallets for digital devices. Before that, Gebhardt was the EVP, CMO of Lands’ End, and the Vice President Creative Director at Crocs respectively.

More recent news from GrowGen:

GrowGeneration to Invest in Total Grow Control Expanding its Environmentally Controlled Agriculture Offering

GrowGeneration Shares Dive As HGS Acquisition Fails; Cuts outlook FY21

GrowGeneration signs distribution agreement with Groundwork BioAg to provide cannabis growers with mycorrhizal inoculants

GrowGeneration expands its presence in California with the opening of two hydroponic garden centers

Price action

Shares of GrowGen were trading up 2.62% to $ 23.51 per share at the time of writing Thursday morning.

Photo: Courtesy of Elsa Olofsson on Unsplash

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