Atlanta Market Vendors Satisfied With Good Order Drafting Show

Atlanta Atlanta proved to be a strong market last week.

Although traffic was down slightly, vendors said, and expectations were tempered due to increased industry Omicron infections, impending bad weather and some retail cancellations, most exhibitors said the market turned out better than expected, with targeted retailers and a strong order. writing.

“Traffic was down a bit, but the show was busy,” said Sagebrook Home CEO Justin Kachan. “Business has been steady,” said designer Jamie Young, founder of her namesake company. “The people who are here are ready to write orders.”

Accent Decor marketing director Allison Gjuka went further, describing the market as “incredible”. Due to the number of customers who pre-booked in December or opted to take video tours or see the new collections alternately, Gjuka said she wasn’t sure what to expect in Atlanta, ” but we’re doing stronger than we thought,” she said of the mid-market. “Right now, we’re ahead of last year.”

And Pam Cain, chairman of Chelsea House, called the market a “record” for her business. Customers have accepted the shipping delays, she said, and some are still only looking for in-stock goods, “but they’re all optimistic, on order and optimistic.”

The cost of freight containers remains stubbornly high and inventory issues have not eased, but many suppliers have expressed confidence in their inventory levels; a few had levels around 85%.

Robin Gordon, director of marketing for Elk Home, which has offered more than 100 new home decor items here, said the company has 230 containers on the water and is placing new orders as they arrive. “The slowest part is from port to warehouse,” she said. “The delay there are still three to four weeks. The trucking is really rough. It’s really frustrating when it’s here [on US shores] and you just have to put it in the hands of customers.

The company tries to be as transparent as possible with customers, she said, adding that ELK’s in-stock digital product brochure for January is such a large file that some people have trouble downloading it – a good problem to have.

Some of the biggest vendors, such as Uttermost and Elk, hit the market with over 100 new SKUs, while others highlighted what was introduced at High Point in October but was new to retailers. Atlanta.

Several existing trends have taken root here, such as a focus on mixed materials, texture, and scale.

“We are doubling down on large-scale items” due to an increase in customers going to larger homes, Napa Home & Garden President Michelle Gee said.

A ton of texture in the Creative Co-Op showroom.

Natural earth tones were everywhere, offset by pops of color. Stained glass accent pieces have proliferated here. Blue and white are forever, though options within the blue family are shifting slightly, one salesperson said, to those more associated with modern Danish looks or darker Prussian blues. Black and white makes a strong statement. Shades of green, which should be the dominant hue for 2022, were there, but not dominant. Blush is still a strong color for this market, a few vendors said. Gold finishes, however, are gradually giving way to brass and oil rubbed bronze.

The texture remains super important. Many products, whether upholstered chairs or ceramic vases, convey the work of their creators through finishing details or manual applications. Tassels and pompoms prevailed.

Zuo Modern’s new accent chairs have been a hit in Atlanta.

Zuo Modern has added more BoHo Chic items to its assortment as it moves away from an all-modern range, CEO Luis Ruesga said. One example is the heavily textured side chairs. “In Atlanta, they love it; in Dallas they didn’t,” he said, referring to the Dallas show held the previous week.

There were more reactive glazes in ceramic and porcelain vessels, as well as smooth, velvety matte finishes on oversized white or black ceramic pieces, which were everywhere.

Performance fabrics have taken on greater importance for indoor and outdoor use, sellers said, as consumers move into their homes and use their furniture for its intended purpose. Three years ago, comfort wasn’t a big deal, Ruesga said. “That has changed,” he said. “People have to sit on the furniture, work on the furniture, so that’s important.”

“People want to be comfortable on their furniture,” said Scott Doyle, Uttermost National Sales Manager. “Performance fabrics increase value and longevity and continue to look good while they live in it.”

Wall art remains a very strong category, several sellers said. Candles and candlesticks are another. But perhaps the most important theme here was plants – live, artificial or dried – and the containers needed to display them. There were bud vases for indoors and oversized planters for outdoors. Vendors showcased everything from estate trees in the case of Napa Home & Garden to preserved moss, which was part of a massive home decor launch by Mud Pie.

Accent Decor has noted a growing interest in snake patterns.

There’s been a huge resurgence in all things plant-related, which is a great place for Accent Decor, Gjuka said. The company has won more accounts with outdoor garden centers, flooring and interior retailers looking for plants as accents. It relies on many of what Gjuka called subtendencies, including vessels that facilitate or highlight plant propagation, particularly root work; quirky colors and 80s patterns in planters; and more depictions of snakes or snakes as a design motif. He also started offering DIY embroidery kits for plant lovers.

Gjuka also noted strong demand for dried flowers, a move that has unfolded in AmericasMart showrooms. Many sellers sell both dried flowers to end users and retailers for their merchandising displays.

Click here for more photos of the market.

The success here in Atlanta has many vendors gearing up for the next show later this month in Las Vegas. Although one or two suppliers expressed concern about Omicron’s impact on West Coast footfall, particularly visitors from California, a state heavily affected by the variant coronavirus, others were more enthusiastic. about their possibilities in the next market.

“You don’t need a lot of people, you just need buyers,” said Donna Territo, founder of tabletop company Abbiamo Tutto, which put on a “surprisingly good” show in Atlanta and drew new specialized accounts. “It’s encouraging. I’m really looking forward to Las Vegas.

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